RBC named among Top 100 Brands
RBC was the highest ranking Canadian financial institution
in The Banker magazine's first Top 100 Brands survey. According
to the study, RBC ranked 31 among global financial institutions
with a brand value of US$4.4 billion. The survey was conducted
by UK-based brand valuation firm Brand Finance in partnership
with The Banker magazine.
The 100 Top Brands report is based on analysis of the world's
500 largest banks by market capitalization. The study assesses
the ratio of brand value to market capitalization and analyzes
the strength, risk and future potential of a brand relative
to its competitor set.
For more information on the study, visit Brand
Finance.
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