RBC among Top 100 Most Powerful Brands in the world
April 24 2007 - RBC ranks among the Top 100 Most
Powerful Brands globally in the second annual BrandZ Top 100
Most Powerful Brands survey. With a ranking of 39th, RBC is
the first Canadian company to make the list.
According to the survey, the RBC brand is valued at US$13.6
billion. The global ranking was conducted by Millward Brown
Optimor, a global market research and consulting firm.
The Top 100 survey combines consumer measures of brand equity
with financial measures to determine a financial value of
a company's brand. The ranking identifies the most powerful
brands in the world as measured by their dollar value.
The study interviewed more than one million consumers annually
and covers 39,000 brands worldwide. For detailed information
on the Top 100 ranking, visit Millward
Brown.
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