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Vision
Always earning the right to be our clients' first choice.
Strategic goals
- In Canada, to be the undisputed leader in financial services
in Canada
- In the U.S., to be a leading provider of banking, wealth
management and capital markets services by building on and
leveraging RBC's considerable capabilities
- Internationally, to be a premier provider of select banking,
wealth management and capital markets services in markets
of choice
Values
- Excellent service to clients and each other
- Working together to succeed
- Personal responsibility for high performance
- Diversity for growth and innovation
- Trust through integrity in everything we do
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