Anthony Kim selects RBC as official banking partner
U.S. Ryder Cup hero signs multi-year deal to represent RBC brand on PGA TOUR
MIAMI, March 10 — RBC today announced that
Anthony Kim, two-time PGA TOUR winner and eleventh ranked
golfer in the world, has selected RBC as his exclusive worldwide
financial partner. The parties have reached a multi-year endorsement
agreement.
RBC is the title sponsor of the RBC Canadian Open, Canada's
national golf championship and the third oldest national championship
in the world. RBC is the largest financial institution in
Canada, the 4th largest in North America, and the 10th largest
in the world. RBC has an extensive retail profile in banking,
capital markets and wealth management in the U.S., Canada
and 52 other countries.
For the term of the agreement, Kim will be a staple of RBC's
advertising and marketing efforts in the U.S., and carry an
RBC branded Tour bag while playing the PGA TOUR.
"RBC is proud to be associated with Anthony Kim, a highly
recognizable world-class professional athlete who can help
us grow our brand in the U.S.," said Jim Little, RBC
chief brand and communications officer. "Anthony's image
on the golf course as a professional, a creative shotmaker,
and a winner will be accompanied by the RBC brand bag at PGA
TOUR events and be seen by millions on network broadcasts
and PGA TOUR event coverage."
Kim noted several factors that led to the deal. "I realize
how important finding the right fit is when it comes to a
successful partnership," Kim said. "Since I played
the RBC Canadian Open last year, I've been impressed by RBC,
its brand and its leadership team, especially as I got to
understand more about the company's reputation as one of the
world's most stable and strong financial institutions."
"I'm looking forward to working with the RBC business
leaders, meeting their clients, and contending at the RBC
Canadian Open for many years to come," Kim said.
"Anthony is a rising star on the PGA Tour who has continually
demonstrated values that RBC holds dear," Little said.
"He is a champion. He is a Ryder Cup hero. He plays with
determination and precision, is a driven competitor and an
excellent ambassador for the game and, we feel, the future
of the PGA TOUR. From customer hosting to branded experiences
for golfers and golf fans in both Canada and the U.S., we
look forward to building on our successes in golf with Anthony.
"
RBC is one of only two global corporations that have branding
in association with Anthony Kim on the PGA TOUR, the other
being Nike.
From the moment RBC announced their title sponsorship of
the RBC Canadian Open in late 2007, RBC and the RCGA (Royal
Canadian Golf Association) have been working tirelessly in
strong partnership on a plan to make the RBC Canadian Open
best in class. In 2008, the PGA TOUR recognized the RBC Canadian
Open for having the most improved on-site presentation.
ABOUT RBC
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries
operate under the master brand name RBC. We are Canada's largest
bank as measured by assets and market capitalization, one
of North America's leading diversified financial services
companies and among the largest banks in the world, as measured
by market capitalization. We provide personal and commercial
banking, wealth management services, insurance, corporate
and investment banking and transaction processing services
on a global basis. We employ more than 80,000 full- and part-time
employees who serve more than 18 million personal, business,
public sector and institutional clients through offices in
Canada, the U.S. and 52 other countries. For more information,
please visit rbc.com.
RBC AND THE RBC CANADIAN OPEN
In partnership with the Royal Canadian Golf Association (RCGA),
RBC is the title sponsor of the RBC Canadian Open, the third
oldest national golf championship worldwide, next only to
the British Open and the U.S. Open. With a history of great
players and premier fields, the RBC Canadian Open provides
golf fans with the opportunity to experience the excitement
of a world class event on Canadian soil. RBC also sponsors
all levels of amateur sport, from grassroots programs in local
communities to national sport organizations and elite-level
athletes.
- 30 -
Media contact:
Jackie Braden
Manager, Media Relations
RBC
t: 416-974-2124
c: 416-318-7950 (cell)
e: jackie.braden@rbc.com
|
