Breaking up is hard to do
(but not when you know what you've been missing)
RBC offers advice for a healthy travel rewards relationship
TORONTO, September 12, 2013 - Do you feel restricted,
confused or neglected in your travel rewards relationship?
The good news is you are not alone. When it comes to booking
travel, more than half (56 per cent) of Canadians say their
current travel rewards program does not allow them to travel
on any airline they choose, according to a recent RBC poll.
"Like any relationship, Canadians want to get the most
out of their loyalty program, particularly when it comes to
travel rewards," said Linda Mantia, executive vice-president,
Cards and Payment Solutions, RBC. "Booking travel with
rewards points doesn't have to be complicated. If your current
rewards program isn't working for you, maybe it's time to
consider moving on."
In their current travel rewards relationship, Canadians have
also indicated their rewards program is confusing (39 per
cent), the rules of the program seem to keep changing (38
per cent), and they have had difficulty redeeming points (31
per cent). For any Canadian that may suffer from any of these
relationship blues, it may be time to find a new travel rewards
card to have and to hold.
Mantia suggests considering the following when determining
if you are in a healthy travel rewards relationship:
- Check for travel restrictions - When booking travel,
do you have the freedom to redeem your points for any airline?
Many programs don't provide airline choice, which can make
it hard to get where you want on the airline, the flight,
or the day you want.
- Look for freedom, flexibility and choice - Are
there restrictions on flying during peak season? You should
have the flexibility to travel when and where you want without
having to use more points or change dates.
- Not all points are created equal - Does the value
of your points fluctuate? Look for a program that has an
easy-to-understand points system, points that are easy to
redeem through a simple and intuitive redemption experience.
- Maximize rewards points access and utility - Does
your rewards program let you redeem your points when and
how you want? Ease of redeeming, together with more options
to redeem for travel or retail rewards, will lead to greater
flexibility in customizing your travel and retail experiences.
"To have a fulfilling travel rewards relationship, it
comes down to being with a program that is easy and clear
to understand, knows your needs and gives you the freedom
and choice you deserve," added Mantia.
About the RBC/Ipsos Reid Poll
These are some of the findings of an Ipsos Reid poll conducted
between August 1-2, 2013 on behalf of RBC. For this survey,
a sample of 1,282 Canadians from Ipsos' Canadian online panel
who indicate being either a travel rewards program user (n=1,168)
or a travel rewards credit card user (n=357) was interviewed
online. Weighting was then employed to balance demographics
to ensure that the sample's composition reflects that of the
adult population according to Census data and to provide results
intended to approximate the sample universe. The precision
of Ipsos online polls is measured using a credibility interval.
In this case, the poll is accurate to within ±3.1 percentage
points had all Canadians adults with travel rewards programs
been surveyed, within ±3.3 percentage points had all
those with membership in a general travel rewards program
been surveyed, and within ±5.9 percentage points had
all Canadians with a travel rewards credit card been surveyed.
All sample surveys and polls may be subject to other sources
of error, including, but not limited to coverage error, and
About RBC Rewards
As one of Canada's premier providers of loyalty programs,
RBC has the reward options that help you get the most from
your points. From exciting merchandise and travel to gift
cards, RBC Financial Rewards vouchers to charitable donations,
you have the flexibility to redeem your points - which never
expire - for what's important to you. RBC Rewards online travel
bookings are powered by Travelocity, which makes booking rewards
travel convenient and easy. To find out more about the freedom
that comes with having an RBC Avion card, visit rbc.com/HappierWithAvion.
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For further information, please contact:
RBC Corporate Communications, 416 974-1031
RBC Corporate Communications,