Approach

We believe our first duty is to operate with integrity at all times so we can ensure the present and future well-being of our stakeholders. We strive to have a positive economic, environmental and social impact, providing responsible leadership in the marketplace, the workplace and in the communities where we live and work. This section gives an overview of how we view corporate responsibility at RBC. It contains information about:

• Our corporate responsibility vision, values, and strategy
• Our corporate responsibility oversight structure;
• Our priorities for corporate responsibility;
• Our various stakeholders and how we engage with them;
• Our approach to sustainability reporting;
• Our publications dedicated to corporate responsibility;
• Recognition we have received for our corporate responsibility efforts and milestones that demonstrate our leadership;
• The good company we keep in terms of affiliations and memberships.

Vision

RBC's vision is "always earning the right to be our clients' first choice." In order to accomplish this, we are committed to doing better for our clients, our investors, our employees and our communities, through a focused approach to corporate responsibility, called the RBC Blueprint for Doing Better^TM.

Values

At RBC, our whole company, including every employee, is responsible for behaving responsibly, which is built right into our Code of Conduct, which reads:

"It is our duty as a corporate citizen to add value to society while earning a profit for our shareholders. RBC companies take responsibility for the effects of their actions, both social and economic."

RBC's five core values address the behaviours that make a company sustainable, and they are part of every RBC employee's training and compensation:

• Excellent service to clients and each other
• Working together to succeed
• Personal responsibility for high performance
• Diversity for growth and innovation
• Trust through integrity in everything we do

Strategy

RBC's strategic business goals are:

• In Canada, to be the undisputed leader in financial services
  
  
• In the U.S., to be a leading provider of banking, wealth management and capital markets services by building on and leveraging RBC's considerable capabilities
  
  
• Internationally, to be a premier provider of select banking, wealth management and capital markets services in markets of choice. We believe that our approach to corporate responsibility fully supports our business strategy, and that by continuing to demonstrate integrity in our business practices, providing leadership in the workplace, marketplace and communities, and by caring for the environment, we will continue to earn the right to be our clients' first choice.

Two of our newer focus areas are diversity and the environment, while we continue to focus on community engagement.

• The RBC Diversity Blueprint^TM is a comprehensive statement of our global strategy and priorities and a guide for doing better in the future in the workplace and the marketplace.

Learn more about our Diversity Blueprint

• The RBC Environmental BlueprintTM is a vision of how we are moving forward with issues like climate change, biodiversity, forests and water and lays out our workplans for achieving three priorities:
  
  
• To reduce the intensity of our environmental footprint
  
  
• To promote environmentally responsible business activities
  
  
• To offer environmental products and services

Learn more about our Environmental Blueprint.

• The RBC Community BlueprintTM is an expression of our commitment to supporting local communities through donations, sponsorships and employee participation. As one of Canada's largest corporate donors, and with a tradition of philanthropy that dates back to 1891, RBC supports the arts, athletics, health and wellness, education and social and civic causes, and we will continue to do so under the RBC Community Blueprint umbrella.

Learn more about our support for communities