| |
Donations and Sponsorships
Donations with Lasting Social Impact
While some companies focus their donation programs on very
specific causes that align with their business goals, RBC's
strategic approach is to provide a broad base of funding to
a wide range of causes. This is in keeping with our position
as a large, global financial institution, as we are expected
to support a multitude of causes by our 17 million clients
and more than 80,000 employees. As such, the RBC Community
Blueprint focuses on support for:
RBC looks for opportunities to support diversity in all
our donations. For instance, in 2008, RBC Foundation donated
more than $365,000 to initiatives dedicated to helping newcomers
succeed in Canada.
Community Investments
Worldwide*
($ millions) |
| |
Donations
|
Community
Sponsorships
|
Total
|
| 2008 |
51.5
|
47.5
|
99
|
| 2007 |
47.7
|
35.1
|
82.8
|
| 2006 |
42
|
41
|
83
|
| 2005 |
40.6
|
25
|
65.6
|
| 2004 |
39
|
20
|
59
|
| 2003 |
37.1
|
20
|
57.1
|
| 2002 |
37
|
20
|
57
|
| 2001 |
34.3
|
17
|
51.3
|
| *Includes donations
and community sponsorships, the cornerstones of our community
investment programs. Learn
more |
2008 Donations Worldwide
($ millions) |
| Canada |
$44,145,000
|
| United States |
$6,470,000
|
| International |
$889,000
|
| Total |
$51,504,000
|
| 2008 Donations by Cause |
| Education |
30%
|
| Health |
29.3%
|
| Social services |
17.3%
|
| Arts and culture |
9.4%
|
| Civic |
8.9%
|
| Environment |
5.1%
|
2008 Donations by Region*
($) |
| Newfoundland and Labrador |
$ 325,012
|
| Prince Edward Island |
246,000
|
| Nova Scotia |
1,471,618
|
| New Brunswick |
809,095
|
| Quebec |
6,386,866
|
| Ontario |
18,309,969
|
| Manitoba |
1,389,077
|
| Saskatchewan |
1,166,100
|
| Alberta |
4,041,536
|
| British Columbia |
4,210,768
|
| Yukon, Northwest Territories and Nunavut |
161,500
|
| National organizations |
5,627,459
|
| United States |
6,470,000
|
| International |
889,000
|
| Total |
$ 51,504,000
|
|
|
