Donations and sponsorships are often the first things people think of when you mention RBC Financial Group’s support of communities. No wonder: these are cornerstones of our community investment programs, and living proof of how we try to build prosperity together with not-for-profit and community organizations.

Donations: Canada
Within Canada, RBC Financial Group and RBC Foundation donations are directed to not-for-profit organizations designated as registered charities by the Canada Customs and Revenue Agency. Funding is targeted to specific projects or programs that add value to the scope of services offered by an organization. Finally, we encourage the development of a broad base of support for all charitable organizations.

What we support
Donations through RBC Financial Group and the RBC Foundation are intended to:

• assist educational, health, social services, civic and arts organizations that enhance quality of life, particularly for youth;
• support endeavours that benefit the community, and thus RBC’s clients, employees and shareholders, by improving the quality of community services;
• encourage and support community-minded efforts and involvement of RBC Financial Group employees.

For specific areas of focus and application guidelines, visit rbc.com/community/donations

Sponsorship: Canada
RBC considers sponsorships that align with our brand and business strategies, and that also offer an assortment of marketing benefits such as consumer promotions, business-to-business opportunities, on-site brand and product exposure, paid and unpaid media coverage and related media extensions, database access, targeted research, measurement audits, client hosting and staff volunteer opportunities.

What we support

• amateur sport
• arts and culture
• community programs

Exclusions
RBC does not traditionally sponsor individuals, individual teams, and production of films, books or television shows. RBC prefers to focus its sponsorship dollars on associations that provide support at the community, provincial and national levels.

What to send us
Proposals should include contact information, executive summary, program objectives, strategy, target audience, supporting research, sponsor rights and benefits, media plan (if applicable), list of other sponsors and/or contributors, and asking price.

For an overview of our sponsorship programs, visit rbc.com/sponsorship

Where to send your proposal

Donations (National Canadian Campaigns) National Manager, Donations RBC Foundation 9th Floor, South Tower 200 Bay Street Toronto, Ontario M5J 2J5
Sponsorships (National Canadian Programs) Director, Sponsorship Marketing, Brand Management and Advertising 16th floor, South Tower 200 Bay Street Toronto, Ontario M5J 2J5
Regional campaigns and programs Applications for local or regional donations and sponsorships should be directed to the appropriate contact, as below.
Atlantic Provinces Manager, Donations (or Manager, Sponsorships) RBC Financial Group 5161 George Street P.O. Box 1147 Halifax, Nova Scotia B3J 2Y1 Quebec Manager, Donations (or Manager, Sponsorships) RBC Financial Group 1 Place Ville Marie P.O. Box 6001 Montreal, Quebec H3C 3A9		Ontario Manager, Donations (or Manager, Sponsorships) RBC Financial Group 20 King Street West, 11th Floor Toronto, Ontario M5H 1C4 Saskatchewan, Manitoba, Northwestern Ontario Manager, Donations RBC Financial Group 220 Portage Avenue, 2nd Floor Winnipeg, Manitoba R3C 0A5 Manager, Sponsorships RBC Financial Group 220 Portage Avenue, Main Floor Winnipeg, Manitoba R3C 0A5		British Columbia Manager, Donations (or Manager, Sponsorships) RBC Financial Group 1055 West Georgia Street, 34th Floor Vancouver, British Columbia V6E 3S5 Alberta, Northwest Territories, Nunavut & Yukon Manager, Donations (or Manager, Sponsorships) RBC Financial Group 335–8th Avenue S.W., 24th Floor Calgary, Alberta T2P 1C9

Donations: United States

RBC Centura: What we support
RBC Centura partners with non-profit organizations with 501(c)3 designation from the Internal Revenue Service (IRS), primarily in the areas of education, economic development, human services, and arts and culture.

Requests for local donations may be submitted to local RBC Centura banking centers. We do not fund requests in geographic areas where we do not actively do business.

What to send us
Requests for charitable donations are accepted throughout the year, and
must include:

• Written outline of project (2–3 pages in length maximum);
• Most recent audited financial statements and current operating budget;
• Project budget;
• Brief description of the organization including its mission and history;
• List of Board of Directors;
• List of other committed or approached donors, including government sources;
• Copy of 501(c)3 designation from IRS.

Due to the nature of documents required, RBC Centura does not accept requests through our Web site
or via fax or e-mail.

RBC Dain Rauscher: What we support
RBC Dain Rauscher focuses our giving on youth education, human services, and arts and culture. Giving is concentrated in geographic areas where RBC Dain Rauscher has a major business presence and on programs that fit strategically with the interests of our business. Special consideration is given to organizations in which our employees are involved.

For guidelines, visit rbcdain.com and click on “Community Involvement”

RBC Insurance: What we support
RBC Insurance supports organizations in the communities where we do business, that foster awareness of programs in education, health and the arts with emphasis on programs benefiting young families, the elderly and the medically underserved.

Sponsorship: United States
We select sponsorships based on their ability to promote our brand, image and reputation through events in communities where we do business.

For information about sponsorship opportunities at RBC Dain Rauscher, RBC Insurance and RBC Centura,
visit rbc.com/sponsorship

Where to send your proposal